Chinese consumers are paying more attention to sustainability, quality, and food safety and are increasingly willing to pay a premium for products that can guarantee compliance with these important values with full traceability from hatching to harvest.
The highest premium is paid for seafood delivered to the market and to the consumer the very same day as it is harvested.
China is the world's largest producer and consumer of seafood. In the next 8 years, global consumption of seafood is expected to increase 16 per cent to 178 Mt by 2028. Half of that growth is expected to come from China alone.
China has a food security strategy aiming to achieve highest possible self-sufficiency, including for seafood. China will only be able to meet its demand for seafood sustainably if it implements advanced technology and methods across its aquaculture industry. Accordingly, China has already implemented an ambitious plan to restructure its aquaculture industry to become safer, more productive and more sustainable.
Domestic production eliminates the significant GHG emissions of salmon transported by air, while offering consumers food that is fresher.
There is no use of scarce freshwater resources; all water is taken from the ocean, and thoroughly filtered and cleaned before entering the system. Freshwater requirements are satisfied by filtration using reverse osmosis. All wastewater is thoroughly treated before being returned to the ocean cleaner than when it was taken. All waste and feed residues from production are collected and can be used as raw material for producing biogas, cultivating seaweed or as fertilizer.
The farm is set in a dedicated area already approved for aquaculture farming, requiring no relocation of people or use of agricultural land.
A special and separate project is initiated by the local government and local energy companies to install solar panels on all roofs and implement a biogas power plant, which will also be used to fuel our emergency generators.
Better fish health means greater productivity, by lowering mortality rates and production wastes.
We focus on fish welfare from egg to fully grown salmon. Keeping the salmon in a controlled environment on land allows constant monitoring to optimize fish welfare, eliminating problems of sea lice, and substantially lowering the risk of diseases and the need for antibiotics.